The fastest and most accurate way to:

Understand your competitors
Gauge reactions to marketing content
Evaluate products and services
Identify consumer motivations
Analyze employee engagement

It’s fast because the research process and respondent recruitment are automated

It’s accurate because the responses are revealed by deep brain neurophysiological mechanisms

And it’s cost-effective too!

Research Solutions

Products & Services

PRODUCT ATTRIBUTES Identifying and ranking significant product attributes and their impact on purchasing intent
PRICE Assessing the dynamics of price perceptions
DESIGN Evaluating product designs (existing and prototypes)
INNOVATION Evaluating new products for purchase intent

Brand & Communications

IMAGE Assessing the impact of communication and promotional activities on the brand image
BRAND AUDIT & TRACKING Identifying and tracking key brand attributes and how they're impacted by communication activities
COMMUNICATIONS Evaluating creative content and the impact of its various elements on the overall perception

Market Context

COMPETITORS Understanding the competitive environment through the eyes of the customer
SHELF Facings assessments impact on consumer behavior and sales
TRENDS Identifying the impact of trends and technological, economic and political innovations

Business & Customer

CSI/CLI/NPS Measuring customer satisfaction and loyalty indices
BEHAVIOR Identifying the deep motivations which change people's market behavior
PROMO Assessing the impact of promotional activities on consumer behavior and brand image
VALUES Identifying audience values through psychographic segmentation

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